Description: Discusses sources of traditional agent issues, trends in employer-sponsored sales, successes with financial institutions, and developments in direct-response marketing. From the 1987 Record of Society of Actuaries, Vol. 13, No. 2.

Description: Presented at May 1986 Spring Meeting. This session discussion is about credit card distribution systems, association endorsed marketing, direct response marketing and single premium credit insurance.

Description: CEO of National Liberty Corp. discusses relationship marketing, his company's new approach to direct-response insurance marketing. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: This is an article about telemarketing and regulations associated with it. From News Direct, September 2005, Issue No. 51.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: This article is a short summary of an essay on using microeconomics and Embedded Value concepts in evaluating direct marketing programs.

Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.